XIO
The Great Mother
Today is October 19, 2025, and I sit here in deep gratitude. What a journey it has been with you, XIO. From what was once just an idea in 2016 to where we are now in 2025. Almost ten years have passed since the seed of your love was planted deep within me.
You have been one of my greatest teachers. From the beginning, you showed me that a dream, a thought, a passion project could take form. I watched the seed in my heart slowly sprout and bloom.
Before I met my husband, I was already trying to build you, even before I knew your name. But you were wise. You knew not to take form before your time. So you remained tucked in my heart, waiting patiently for the right season.
When I met my husband, the right partner, you began to come alive. He was the masculine who knew how to awaken my creative fire and give my fluidity form. Before him, I was all flow, like a leaf being tossed by the wind. I had ideas, passion, creativity, but I didn’t yet know how to give them structure. He came in and helped me build the home.
When I started posting products saying, “DM me for invoice,” he said, “No, this isn’t how we’ll build something real.” Then he created a website. He built us a home.
I tended to that home with love, creativity, and devotion. I planted the garden while he strengthened the walls, patched the cracks, and ensured my feminine waters had clean vessels to flow through.
It was beautiful. In July 2017, during Cancer season, XIO was born. She gave us the chance to work together and discover what magic we could create when our energies danced in harmony. He was the masculine protector, the doer, always in action. I was the feminine nurturer, flowing through cycles of creation and rest.
XIO began to bloom. Our daughter Mila was born in 2018, and the garden we created began to bear fruit. She supported us fully, allowing me to leave my 9-5 job and stay home to nurture our growing family. We created a subscription, new designs, and abundance flowed in. Then in 2020, our daughter Lyla arrived, and though XIO continued to bloom, something within us and within the world began to shift.
Life was asking for more depth, more truth, more alignment. Like any garden, some things needed pruning. My soul started craving something deeper. I thought maybe XIO wasn’t “it” anymore, even after we rebranded and brought more of her witchy, mystical side to light. But the truth was, it wasn’t her, it was me. I was changing. I was being called inward, and to honor that call, I had to venture away.
We learned hard lessons during that season—who was truly for us and who wasn’t. We saw where energy was leaking, where snakes were hidden in our garden, where false support had taken root. Still, we pressed on. XIO, like the Great Mother she is, was guiding us toward empowerment. She didn’t want us to depend on her for false security. She wanted us to stand strong on our own.
As I pulled away, her flowers began to wilt. She wasn’t bearing the same fruit. The land had become dry, and both my husband and I had to journey out for new nourishment. He began preparing for law school, building on the outside, while I turned inward to heal.
At one point, we hit a deep financial low. Our once-flourishing garden could no longer feed everyone. I had stopped tending her, so it made sense that her soil grew tired. Still, that season held purpose. In 2020, after I prayed for expansion, I experienced the most intense awakening of my life. XIO, like a great mother, refused to let me stay small.
By the end of 2021, we tried to sell her. We gathered everything, but the sale didn’t go through. They said the brand was too tied to me. At the time I was disappointed, but now I see it clearly, XIO’s love was unwavering. She wasn’t done with me yet.
In 2022, I returned to work, something I resisted because I equated freedom with entrepreneurship. But that season taught me that real freedom comes from within. Each critique, each moment of fear, each doubt about my worth or creativity revealed where I still gave my power away.
I went back to work in counseling, using my degree for the first time. It stretched me, humbled me, strengthened me. I met mirrors there that showed me where I still feared persecution for my truth, where I still hid parts of myself.
While my husband finished his degree and prepared for law school, I kept the faith. Even in moments that would’ve once broken me, I laughed and thanked God. I finally understood that abundance isn’t found in what you have, but in who you are.
In 2023, I had a vision of a great oak tree. I could feel her ancient heart and her steady love. Months later, my husband received his law school acceptance—three offers, one of which would lead us to move to Orlando. We said YES, and within two weeks, our house sold. Our new home had, of course, a massive oak tree right in front. She had been calling us all along.
We brought XIO’s inventory home and released old spaces that no longer aligned with how she was meant to grow. Slowly, her glow returned. My work in counseling at a new school helped me rebuild confidence and voice, and the environment was nurturing, like a Cancerian womb for my growth. But eventually, I began to outgrow it. Once again, the call grew louder.
A pregnancy and miscarriage in between cracked me wide open, teaching me where I was still holding fear. When that same baby spirit returned and I gave birth, I knew change was here. I could finally see the story—the Great Mother, her separation, and her return.
Now here we are, 2025. My husband is about to finish law school. I am ready to begin a new chapter with XIO. I know she was never meant to be “just jewelry.” She has always been a movement, a mirror, a teacher.
She taught me how to build from within first, because that is the true foundation. If you are not free in all ways, you are not free at all.
So here we are, clearing her, cleaning her, nurturing her once more. XIO has always been the hearth of my home, the rose garden where others come to rest and remember their beauty. She is the Great Mother. Steady, resilient, abundant, and endlessly magical.
I am honored to walk beside her once again.
Welcome, if you’re new here. I hope you feel how special she is, how unconditional her love is. She endures, she cycles, she blooms again and again. I can’t wait to see where we go next.
And if you’ve been here through all the seasons, if you’ve witnessed it all and stayed unwavering in your love and support, thank you. Your presence has been part of her heartbeat, part of the soil that helped her rise again.
I can’t wait to see where we go next.
XO,
Ylette